
Under Armour Makes You Better.
Under Armour was founded in 1996 by Kevin Plank, then a 24-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C. He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light.
Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear. Under Armour also produces American football, basketball and soccer uniforms, among other sports.
Fun Fact: Plank opted to use the British spelling “armour” in the company name Under Armour because the toll-free vanity number was still available for that version.
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