
Hard work, innovation, and a love of the great outdoors are all big parts of the Timberland story.
It all started in 1952 when Timberland’s founder, Nathan Swartz, bought a half-interest in the Abington Shoe Company. He worked his way up from an apprenticeship after immigrating to the United States and eventually bought out his partner and welcomed his sons into the business.
In 1973 the original waterproof boots called the “Timberland” were invented. They were rugged, well-crafted, and—thanks to an innovative injection molding technique which was new to the footwear industry—they withstood the elements. These premium “yellow” boots set new standards for waterproof performance in the footwear industry. They became equally popular with outdoor enthusiasts who needed protection in all conditions, professional trade workers who needed rugged dependable gear, and many others who just wanted a great looking pair of boots. These boots defined Timberland’s brand. They were so groundbreaking that in 1978 they renamed the entire company.
Timberland’s heritage of hard work, innovation, and love of nature continues. Today, we find the outdoors everywhere, from right outside our doors to places far beyond. We find it in cities, suburbs, and the countryside. It’s where we work, play and connect to one another.
Reviews
There are no reviews yet.