
Over 100 Years of Champion
Established in 1919 by the Feinbloom Brothers as “Knickerbocker Knitting Company,” the company soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams. In the 1930s the company was renamed “Champion Knitting Mills Inc.”, producing sweatshirts. Soon after, Champion products was adopted by the US Military Academy to be used during training exercises and physical education classes. They would be the first of many teams Champion would outfit.
Champion’s familiar “C” logo appeared for the first time on a Notre Dame basketball uniform and from then on appeared on the left sleeve of every sweatshirt and t-shirt. The embroidered “C” logo would become synonymous with Champion and represent the standard of excellence among athletic wear.
Today, Champion continues to impact the fashion world by merging Champion’s authentic American sports heritage with iconic pieces, becoming a canvas of expression that inspire everyone to Be Your Own Champion.
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