
Asics: Sound Mind Sound Body
Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded ASICS in Kobe, Japan in 1949. Asics’ founding philosophy of ANIMA SANA IN CORPORE SANO – A Sound Mind, in A Sound Body expresses its desire for people around the world to live healthful, happy lives both physically and mentally.
Best known for its sneakers, Asics also produces other footwear such as sandals, as well as clothing (T-shirts, jackets, hoodies, swimwear, compression garments, leggings, and socks) and accessories (bags, backpacks, and caps).
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