2022 brings a new and improved website
By Emily Dietzel
In 1922, Frank’s Sports Shop was established, and in the incredible 100 years since, the business has become a staple for the vibrant community surrounding it. Frank’s Sports Shop has thrived since it has been established, but we are thirsty to reach a new audience and new market. Due to technology being in boom at this day in age we need to change from our original ways in order to reach a new audience. The introduction of the smart phones has changed the way for modern consumers allowing people to shop and buy anything they need from their fingertips. This is a huge benefit for not only consumers but also businesses if they use this to their advantage. Frank’s used this modern technology to their advantage and made a website to allow their consumers to browse their shop online from their fingertips. However, our old website was outdated, not mobile friendly, difficult to navigate, and was in need of a change. We took action and in these past six months we have been constructing an updated website that will make shopping online easier and more convenient for our customers.
In 1922, Frank’s Sports Shop was established, and in the incredible 100 years since, the business has become a staple for the vibrant community surrounding it.
Our new and improved website will include more modern features and be mobile friendly, so whether you are viewing it on your phone, tablet or computer it will include all of the same features. To go further, the new website will be easier to navigate, take less time to load, all of our new arrivals will be featured, and a more modern aesthetic will be present. This will bring a new audience to our website including the younger demographic that we are hoping to attract.
Like I mentioned, our new website will include our new arrivals and we are thrilled to be sharing this with our online audience so that they can get a little insight into what our business has to offer to them whether they’re in-person or online. To go on, our new website is more engaging than ever with an organized menu of drop downs to browse through in order to easily find the exact product you are looking for. We also used the assistance of visual aids so that it is more visually pleasing to the viewer to browse the website, but to also view what they could potentially buy in the near future.
We are excited to see what this new launch of our website will bring to Frank’s Sports Shop and we hope our customers will enjoy it as much as we did when creating it.
We are also excited for what new beginnings can stem from this and we know that this is only the beginning of what we have to offer our customers.
